Today we're going to talk about some clever tactics you can use to drive more traffic to your website.
Through an infamous SEO backlink strategy called the Skyscraper Technique, digital marketing guru Neil Patel managed to rank his article on page one and increase his traffic by 110% in just 2 days. Many of the below strategies will be inspired by the Skyscraper Technique; and we like it that much more because it's 100% "Google Approved".
Neil's success had nothing to do with ads, and it had nothing to do with luck.
His success story, along with countless other businesses, has everything to do with a solid backlink strategy. We’re about to show you how we use Patel’s techniques to repeat his success, regardless of which niche we’re working in.
BUT FIRST, a little bit about backlinks, and why they matter in the first place.
If you understand a little bit about search engine optimization (SEO), then it’s no secret that getting a link from a site that people trust is the best way to rise in the ranks.
In fact Google has spoken out about content and quality links as being the top 2 factors when their algorithms determine the value, and thus rank, of your website.
So, assuming you have the content down (don’t worry if you don’t, we'll be publishing a post for that soon), backlinks are the next task to tackle. Great ones are difficult to come by, but the right shout-out could transform your web traffic, and your business, as you know it– kind of like it did for the folks at Backlinko.
So How Do You Get Said Backlinks?
We have 10 strategies to mix and match. Depending on the kind of content you’re wanting to optimize, you can do as little or as many of these to begin seeing results in your traffic, ranking, and the authority status for your brand.
Find and Target Resource Pages:
This is the easiest thing to do if you’re just starting out. Simply do a few google searches for:
- <Your Niche Here> Directories
- <Primary Keyword Here> Directories
- <Primary Keyword Here> Companies List, or List of <Primary Keyword Here> Companies
- <Secondary Keyword Here> Companies List, or List of <Secondary Keyword Here> Companies
…You get the gist.
Though, this is really the tip of the iceberg.
I mean, check out the massive list of advanced search engine operators to really take your game to the next level.
In fact, the idea is to find content roundups, lists, and directories that feature products like yours and contact them to say something along the lines of, “HEY! I exist, and I should be on this list if you really want to provide your readers with a well-rounded and valuable post.”
Pro TIP: If you’re really motivated, you can work the above technique backwards.
Create a directory of your own, especially if there isn’t already a comprehensive one out there. You may not want to do it on your own site, but making a simple blog for this purpose can really drive traffic to you if done right.
This is an advanced technique that we have done with success in the past, but takes a lot of planning and upfront effort.
We just mentioned a little about reaching out to directories, some of which you can pay to be listed on, but the art of the outreach email transcends simple directories and lists. Your content can be featured or quoted on a plethora of high-authority blog posts around the web. All you have to do is turn up the charm and reach out to your favorites.
We recommend writing highly personal emails to do this, and making sure to use an eye-catching (yet professional) email subject line to catch the attention of busy webmasters.
Not everyone will have a positive response, but when they do it is definitely worth it.
We love doing outreach at scale for our clients. It's a great and "Google Approved" way of getting links.
Crunch Some Numbers and Show Us Something New:
Personal case studies are a great way to get backlinks, because it’s data that no one’s seen before. The biggest pitfall with content is that it’s everywhere and it’s usually repetitive.
Chances are, you’ve read countless articles about SEO (like we have), but heard the same things over and over again. Having UNIQUE statistics to share sets you apart from the hype. People love it, and Neil Patel’s article that we linked to in the beginning of this post is a prime example of fresh data sharing at work.
Consolidate Your Content:
We’ve seen countless websites with tons of pages and blog posts that NEVER get traffic.
Why? Because they’re buried at the bottom of an endless feed of updates. It’s time to put a halt to that and recognize the value of aggregated content. About 90% of the time, blog posts from a few years ago can fit quite well with blogs of today. When you add to a page over time, not only does the page become longer, but that link builds authority. Things that stay current are generally better than zero-traffic content from 2007.
Contribute to an Authority Site
Writing unique content for an authority site is a great way to get noticed, and can help you out a bit (even if it’s as something as saturated as Hubpages, though this should be a last resort).
The more you can get the word out about your expertise, and the more you can tap into a similar audience to yours, the faster your backlinks will grow. The downside is that this can be difficult at first, but eventually it has a snowball effect that’s well worth the blood, sweat and tears.
Turn on the Twitter Charm:
This is a bit like the outreach email, but here you shouldn’t be schmoozing and begging for links directly. Twitter is a great place to connect with a like-minded audience and build your network.
When you have great content for a blogger that already retweets you, for example, it’s much easier to get your foot in the door.
Build a Tool (or Have Someone do it for you):
A bit like building a directory of your own, creating a valuable tool can give you tons of backlinks. From special online calculators to informative apps, having a good enough tool can make you a lot more shareable than simple visual or written content.
These are a great resource IF used correctly. Depending on your industry and level of expertise, listing quotable information on these sites can help journalists access your quotes and link back to your company website in their reports, potentially skyrocketing your traffic if the journalist writes for, say, The New York Times.
It’s definitely not a be-all end-all strategy, but if you have something potentially useful to share, you may as well.
Press release software like PR Newswire can work well too, though no one really likes press releases (unless they are used for link diversification or getting out of the sandbox which are separate topics altogether).
Pro Tip: STOP Writing for Your Customer:
Ok, so this is a bonus tip more related to content than backlinks, but they go hand-in-hand. It is imperative that you give up on writing for the people you’re intending to sell your product to. I repeat, STOP talking to your customer so much.
If getting discovered by new customers is your aim, you need to write for their influencers FIRST. To do this, you need to identify their thought leaders and make sure that your content is something they might be interested in.
We’re not simply talking about your rankings and traffic here, we’re talking about cold, hard conversions.
Once you have a content strategy and some great material to share, take the plunge and try them all. As you go along, you’ll find that some are easier than others in your niche.
Regardless, the more you stick with it, the easier it will become to drive sales and bring hungry leads right to your door.