What Is Conversion Optimization?
When it comes to online marketing, you can really only increase your business’ online revenue in 2 ways:
- Increase the amount of website traffic with Search Engine Optimization or;
- Make more money from your existing traffic
Conversion optimization focuses on point #2.
We take “funnel based” approach to conversion optimization. This means that your website visitors don’t randomly land on your site, then leave (or not).
How we think about Conversion Optimization
We want your website to be purposeful.
Here is a typical funnel we may set up:
- Put in a “Call To Action”
- Landing Page
- Form with an email capture or buy button
- Thank you page
- Confirmation email
A properly designed website conversion path clearly guides your website visitors through the conversion process.
We implement website conversion best practices to your site.
Often times, our optimization updates will help pay for a significant portion of our fees by itself. Usually, no major sweeping changes are needed, just minor (but critical) tweaks.
Additional examples include some homepage clean up, putting into place clear calls to action, and benefit driven messaging. We get right to work on this and deploy changes quickly, so you can enjoy the benefits right from the start.
If you don’t have a website, we build one for you (or refer you to a more properly suited web design company). Usually, though, this step is about conversion optimization of your existing website.