PHILADELPHIA SEARCH ENGINE OPTIMIZATION
“We implement a proprietary system to generate top search engine rankings for our clients. We operate with Integrity & Loyalty to our clients and get RESULTS.”
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the art of getting a business to show up at the top of Google for a given search phrase. The projects we deliver for clients will almost always have at least a component of SEO to them.
Usually, it’ll be a central component.
The reason? SEO = new leads and new customers for your business!
A Few Words Of Background on How SEO Works In 2017
At a 10,000 ft level, SEO is a 2 step process.
- The 1st step is called “On Page Optimization” and involves tailoring your website pages, titles, “code” and general structure to be optimized for the search terms you want to rank for.
- The 2nd step is called “Off Page Optimization” and is all about getting other websites to “link” (e.g., click here) to your website. Google views a link as a “vote” for your website; the more votes you have, the better.
The above is an over simplification, and there are many factors involved here, but the basic process of ranking in search engines essentially boils down to these 2 steps.
The first step is the “easy” part, in that it’s straightforward and within your control (though not all practitioners execute it “correctly” – far from it.)
The 2nd step is more difficult because it requires getting someone log into their website (which you don’t control), and manually add link in their within their content.
Pro Tip: many online marketing companies will promise to give your website “search engine optimization” – usually they are referring to only to On Page Optimization (step 1), which is only half the battle.
Our Process For SEO Success
Step 1: Keyword Research. Keyword research is one of the most important, valuable, and high return activities in all of online marketing. It’s about uncovering the search terms that will make you more sales.We study the competitive landscape in your geographical area and decide, in consultation with you, what search terms are optimal to pursue. The goal is to find low competition and high volume opportunities.
Step 2: On Page Optimization. We audit and optimize the individual web pages on your site, ensuring it has all the bells and whistles that Google looks for. For us, this is a labor of love.
Step 3: Off Page Optimization. Off page optimization is the meat and potatoes of SEO. It’s mostly (but not totally) about getting links back to your website, from other websites. Our link building is “white hat” (meaning Google-approved). In some cases we will create content on your site to help with our link building efforts.
Throughout: Clear Reporting. We provide you search ranking reports throughout the project. These reports will show exactly what search terms your ranking for already and their movement over time.
Interested in learning more about our process? Chat with us, we get specific! Our link building is 100% “white hat” and 100% effective.